As I attend conventions, I get to hear a lot of stories and books being pitched. If you are trying to sell a manuscript to a publisher or trying to get your short story into an anthology there are a few things you need to know because no one ever said publishing was fair. You need to make the most of any opportunity that may drift your way.
The One Minute Pitch - No, I am not kidding. You should have a one paragraph pitch with a mouth full of teeth that takes about one minute to say. Honestly, this may be all the time you get before the publisher/editor gets distracted by another shiny object. I know, one paragraph doesn't do your work justice. Well, tough, the choice is deliver the pitch or get lost in the slush pile.
Professional Presentation - Never pitch from an empty wagon. Those nice, clear-fronted report covers are a wonderful place to put your One Minute Pitch, Synopsis, and first three chapters. Please make sure that your contact info is easily seen and, for heavens sake, please edit this to within an inch of its life. Nothing will kill your chances faster than a sloppy manuscript.
Page One - Let's face it, the further someone has to read to catch on to your story line, the lower your chances are of getting published. To be brutally honest, if you haven't hooked your reader by paragraph three your chances of getting published are bleak.
Synopsis - One page people, no, really, if your synopsis looks like a short story you should try again. Two pages might fly if you really make it amazingly compelling.
Category - I can not stress this enough - do NOT ever say that there has never been a story like this before. You just told your prospective publisher that no bookstore will ever stock it because they won't know where to put it. First of all, yes, there is another story like it, I promise, and if there isn't - reread what I just said. I hate to say this, but you have to be able to put your work in a category that fits on a bookstore shelf if you ever want to make it to one.
Opportunity - know your target. You should be able to sit down and engage your prospective publisher in a conversation without ambushing them and putting them on the spot. It is harder to turn down someone you have met and liked.
Attitude - Honestly, you are NOT doing them a favor. No, really, they don't need you. There are thousands of writers out there that would give their left leg to being sitting at the table with a publisher that might actually be interested. If they have a suggestion for you, please listen, they might be telling you how to slip under the door into the world of the published author.
Courtesy - A guaranteed method of finding yourself blacklisted from a publisher and all their friends is to invade personal time and personal space. Please ask before pouncing.
If you are an aspiring writer, please avoid the pitfalls and present your best work. Be grateful for whatever advice you get even if it is a rejection. Often, the next edit will be your best work and it just might get sold.