Let's face it ladies and gentlemen, times are tough and not getting any easier any time real soon. In spite of the fact that we have more technology now than at any time in history, people are still going to have to buckle down and work harder and smarter. Layoffs and downsizing are now the big buzzwords.
Traditionally, tough times mean escapisms like books and movies do well while we wait for better for days. This time is different. This is our first big downturn in the truly Internet driven digital age. Escapism is now downloadable video, chatting online, texting friends and family, and firing up the video games.
Sales are down in every sector of the economy. I heard an estimate today that pained me. The analyst on the radio predicted that during the next year over 160,000 businesses, large and small alike, would close. That is a staggering number. The most frightening part is the fact that it may be a very low estimate. That is a lot of people out of work and a lot of dead dreams.
I know, you have already heard all of this before, so what does all this mean for us in the writing and publishing end of the financial swamp? It means that market places are drying up and many small presses will close up shop. Good books will go unpublished.
The major publishing houses are scaling back their operations. Successful editors are having their projects cut back, staffing reduced, and a more than a few are getting laid off. Magazines are losing circulation and newspapers everywhere are in trouble. The landscape is not encouraging. As much as we would like to think that writing and publishing is about the art and the love of the words, the terrible truth is publishing is all about the distribution, the sales, and the money. Less money being spent means less money being invested. The less money being invested means the fewer projects being started. The fewer projects started equals increased competition for fewer opportunities.
Sadly, many writers will make the mistake of investing their own very hard earned money in attempts to publish books that simply should not be published at this time. You may have a good book and feel that it is ready to go, but I have bad news for you, even in good times, chances are your book would have never sold more than 500 copies. Now that people are pinching those pennies, good is just not good enough.
Had enough gloom and doom yet? Good! So have I. Hard times, while a true pain, are not always a bad thing. Hard times are not fair by any stretch of the imagination, but they simulate new ideas and growth. Companies will take the measures that they feel necessary to survive and people will find ways to do the same. While there will be fewer players in the marketplace when it is over, they will be stronger. As things improve, new markets will open and new ideas will take root.
So, what can you the frustrated writer do while the marketplace is in the doldrums? Let's go back to my earlier statement that good is not good enough. Since everyone from small to large publishers cannot invest a lot of time and money editing your work, that is now up to you. While there are delays in releases and slush piles are growing to epic proportions, you should be building your body of work and refining your craft.
It's time to clear the desk of all those ideas you have been meaning to get to. If there are genres you have always wanted to try, get typing. The more work you have in reserve the better prepared you are going to be when the markets open.
It is also time to learn. It doesn't matter how good you may think you are, there is always something new to learn. There is always room for improvement. Remember, good isn't going to make it. Your work is going to have to shine brilliantly if you are going to have any chance of muscling your way onto a bookshelf at a major chain. Study, read, and compare. Pick a few best sellers in your favorite genre to write and start dissecting. Avoid the urge to assume your work is better. The terrible fact is that it most likely isn't. Study, try to figure out why that book is on the New York Times Best Selling List (while there is a New York Times) and your last book isn't. Compare your word usage to that of the best sellers. Is there a pattern? Try reading both out loud. Do you hear a difference? Learn, learn, and learn some more.
Don't be discouraged by the current financial downturn, get motivated and get typing. Now is the time to do the best work of your life. Go back and rewrite everything you have waiting. Edit and polish every piece of your work until it absolutely glows. Get creative and trying daring new works, branch out. You just may impress your fans and, hopefully, yourself.